Finding insights across silos can slow innovation. This customer story shows how The Estée Lauder Companies uses Microsoft Copilot Studio to build an agent that consolidates data and delivers intelligence in real time. Teams now access actionable insights instantly, enabling faster and more informed decisions. Read the story to see how Copilot Studio helps organizations reimagine intelligence and contact 180 Pros to explore how you can bring similar capabilities to your customers.
ConsumerIQ is an AI agent developed by The Estée Lauder Companies in collaboration with Microsoft Copilot Studio. It utilizes the Azure OpenAI Service to analyze various documents, identify trends, and provide strategic recommendations. By centralizing information, ConsumerIQ allows product developers and marketers to access insights quickly, reducing the time needed to gather data from weeks to just minutes.
How does ConsumerIQ improve efficiency?
ConsumerIQ significantly improves efficiency by eliminating duplicate efforts and automating tedious data-gathering tasks. This allows teams to focus on strategic initiatives rather than spending hours sifting through documents. As a result, employees can make data-backed decisions more rapidly, which is crucial in the fast-paced beauty industry.
What are the future plans for ConsumerIQ?
The Estée Lauder Companies plans to expand ConsumerIQ's capabilities by integrating additional data sources and scaling its use across all brands and functions. The low-code/no-code features of Copilot Studio enable the development of a scalable solution that can be applied to other business areas, such as supply chain and manufacturing.
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